Privacy Policy

Introduction

 
GuidEd Florida is dedicated to protecting your privacy and respecting your rights. Our privacy policy outlines the various information practices in place at GuidEd Florida and shares the steps we take to protect the families that we serve. This privacy policy details what information we collect, why we collect it, how that information is used and protected, and what federal, global, and state regulations and laws we currently comply with.

What information do we collect?

 
GuidEd Florida collects Non-Personally Identifiable Information (Non-PII) and Personally Identifiable Information (PII).

Personally Identifiable Information (PII) is any information that can be used to personally identify an individual such as name, address, zip code, email address, credit card number, and/or phone number. This information is collected to help GuidEd Florida provide a unique browsing experience and to assist with marketing efforts.

Non-Personally Identifiable Information (non-PII) is information that cannot directly be used to identify you as a person such as anonymous information or information collected by browsers. GuidEd Florida collects this information to determine how users and visitors interact with our content and to assist marketing efforts.

GuidEd Florida does not collect sensitive information such as social security numbers and health information.

All personally identifiable information (PII) update or deletion requests must be received in writing and emailed directly to info@guidedfl.org.

All requests to opt out of personally identifiable information (PII) disclosures must be received in writing and emailed directly to info@guidedfl.org.

When do we collect and store information?

 
GuidEd Florida collects information when users or visitors:

• Fill out a contact form
• Fill out or participate in a paper, digital, or phone survey
• Sign up to receive newsletter communications
• Sign up to attend a GuidEd Florida event online or in-person
• Directly connect with or reach out to the GuidEd Florida team via email, phone or in-person
• Visit or engage with content on any Families Empowered website
  • https://www.familiesempowered.org/
  • https://www.familiesempoweredarizona.org/
  • https://www.familiesempoweredtx.org/
  • https://www.applyaustin.org/
  • https://www.applysa.org/
  • https://www.applyhouston.org/
  • https://www.applytarrant.org/
  • https://www.applytucson.org/

GuidEd Florida stores user/customer and partner information in a Customer Relationship Management (CRM) platform, Salesforce.

GuidEd Florida student information is collected in compliance with FERPA and is stored in the Customer Relationship Management (CRM) platform, Salesforce.

Financial Data

GuidEd Florida backs up all user/customer, partner, and student data in a secure cloud-based file management system.

When do we share information?

 
GuidEd Florida routinely shares personally identifiable information (PII) with the following third-party categories:

• Vendors, Consultants & Other Third-Party Service Providers
  • GuidEd Florida gives third-party Salesforce-certified consultant agency, Plutus, access to our Salesforce CRM account to maintain functionality of our CRM software. We do not sell any personal information to this.
  • GuidEd Florida gives the third-party vendor, Eventbrite, access to collect, use and store user information collected for event registration purposes for in-person, digital or private events hosted by GuidEd Florida. 
    • Information collected through Eventbrite will be input into our Salesforce CRM software used for customer data management.
    • We do not sell information to this vendor. 
    • Click HERE to view Eventbrite’s privacy policy. 
  • GuidEd Florida gives the third-party vendor, DocuSign, access to collect, use and store the user information of LEAs and individual contractors needed to process any required contractual agreements and invoices. Any information shared with Docusign will be used to validate and process transactions that align with any contractual agreements and invoices currently in place with GuidEd Florida.
    • These transactions may be validated in the form of digital signatures through DocuSign’s E-Signature product. 
    • Electronic payment transactions are processed with DocuSign’s ‘DocuSign Payments’ product which is in compliance with the Payment Card Industry Data Security Standard (PCI DSS) security standard which regulates how businesses manage credit card, debit card, and cash card information and payments.
    • GuidEd Florida determines how DocuSign process personal information collected for internal use. If you would like to inquire how your information is being processed with this vendor, please contact info@guidedfl.org. 
    • We do not sell any personal information to this vendor.
    • Click HERE to view DocuSign’s privacy policy.
  • GuidEd Florida gives the third-party vendor, Talkdesk, access to process, collect and store user information as a sub-processor on behalf of GuidEd Florida.
  • GuidEd Florida uses Talkdesk as a sub-processor to perform any necessary tasks that include but are not limited to inbound and outbound calling and call recording.
    • We do not sell any personal information to this vendor.
    • Click HERE to view Talkdesk’s sub-processor privacy policy. 
  • GuidEd Florida gives the third-party vendor, Tidio, access to collect, store and use the user information of our website, Facebook and Instagram users that contact our team through the Tidio live chatbots or messengers connected to our website and/or social media platforms.
    • We do not sell any personal information with this vendor.
    • Click HERE to view Tidio’s privacy policy.
• Third-Party Advertisers
  • GuidEd Florida uses Google and Facebook to run targeted ad campaigns to promote our services and events from data collected from our websites listed above or general geo-targeted ad campaigns.
• Contracted Local Education Agencies (LEA) / Local Education Agencies
  • GuidEd Florida currently shares personal information with contracted LEAs and with additional LEAs that attend our in-person events. All school partners and school entities will receive a list of event RSVPs. All parents/guardians provide consent via registering for a GuidEd Florida event either digitally, over the phone, or in person. All parents/guardians are welcome to opt out of this consent at any time by sending a written request to info@familiesempowered.org.
  • GuidEd Florida only shares information with LEAs after receiving verbal consent from parents/guardians via phone. All parents/guardians are welcome to opt out of this consent at any time by sending a written request to info@guidedfl.org.

All opt-out requests must be submitted in writing via mail or email to the contact information below and will be processed within ten business days of the received request.

Email:
info@guidedfl.org

Mailing Address:
1700 S MacDill Ave.,
Suite #240,
Tampa, FL 33629

How long do we keep your personal data?

 
GuidEd Florida will keep personal information on users as long as users have opted-in to our communications and services or until users directly request for their information to be deleted. Users are welcome to request GuidEd Florida delete personal information at any time.

All deletion requests must be submitted in writing via mail or email to the contact information below and will be processed within ten business days of the received request.

Email:
info@guidedfl.org

Mailing Address:
1700 S MacDill Ave.,
Suite #240,
Tampa, FL 33629

How do we protect your information?

 
GuidEd Florida takes protecting your data very seriously and implements a variety of security measures to ensure your information is protected from unauthorized access, misuse, or alteration.

Websites:

All GuidEd Florida websites use the secure Uniform Resource Layer (URLs) protocol Hypertext Transfer Protocol Secure (HTTPS) to provide a secure connection for users per industry standards. HTTPS is the secure protocol version of HTTP which uses the Secure Socket Layer (SSL) protocol to encrypt information being transmitted on the web. Our websites also utilize Secure Socket Layer (SSL) encryption on the backend to add an additional layer of security to our websites.

User data:

GuidEd Florida uses Salesforce Shield to provide enhanced protection with 256-bit Advanced Encryption Standard (AES) encryption, monitoring, and retention of personal information. Salesforce Shield is also compliant with the Payment Card Industry Data Security Standard (PCI DSS) security standard which regulates how businesses manage credit card, debit card, and cash card information and payments.

All employee accounts have proper security measures in place to protect the personally identifiable information (PII) and sensitive information of all users, customers, and partners.

No information is sold, traded, or shared with third-party companies unless GuidEd Florida receives consent to share directly from a parent/guardian.

How do we collect and use information?

 
GuidEd Florida uses the personally identifiable information (PII) and non-personally identifiable information (non-PII) collected to support business purposes, enhance marketing and advertising efforts, and customize our content to align with the needs of the communities we serve.

This information will be used to share information about our company and the services we provide. We will use e-mail addresses and phone numbers to directly connect with local area families and inform them of upcoming events, and important school information such as application deadlines and community events.

All GuidEd Florida sites are hosted through WordPress.org. Click HERE to learn more about WordPress’s Privacy Policy.
 
GuidEd Florida automatically collects the following information:

Cookies:

Cookies are small text files that are sent to user browsers from any website you visit. Cookies are used to collect integral information that helps a website remember a device, save browser preferences, and track site activity. Cookies are generally safe and cannot transfer viruses or malware to your computer and will not impact the functionality of your device. Users can Opt-in or Opt-out of an organization’s cookie policy. Cookie Consent is required from users and is typically managed by an organization.

There are many types of cookies that users may come into contact with but the most common types are First-party, Session, Permanent, and Third-party.

• First-party cookies are created by a website you’re actively visiting
• Third-party cookies are created by other websites that are integrated into the site or page you’re visiting
• Session cookies are temporary cookies that only retain information about a user’s activities while they’re on a website. Once the browser is closed, these will be deleted.
• Permanent cookies (also known as Persistent cookies) remain in the browser even after it is closed. These remember login details and must be deleted after twelve months in accordance with the law.

 
GuidEd Florida Cookies Usage, Consent Management, and Policy

First-party, Session, and Third-party cookies are collected on the GuidEd Florida site to enhance the user experience and to collect information like IP address metadata and website and/or internet activity.
 
Third-Party Cookies Policies

Click the links below to explore what cookies are collected by third-party companies on our sites:

• Facebook Cookie Policy
• Google / Youtube Cookie Policy
• Salesforce Cookie Policy

Click HERE to manage Cookies preferences in your browser

Web Beacons & Other Tracking Technologies:

Web Beacons are used to monitor what content has been accessed by users on an organization’s website or through email. This information is used for web analytics, email tracking, and page tagging purposes. Web Beacons do not solicit marketing information from a user’s device and do not collect any data. GuidEd Florida utilizes web beacons via Google Analytics for page tagging, user engagement analytics, and gathering visitor information.

Clickstream data is collected during a single session in which a user interacts with a website. Clickstream data does not include personal user information and is typically stored on an organization’s server. GuidEd Florida utilizes clickstream data gathered from Google Analytics for web traffic path tracking purposes and to gather detailed information on how long a user spends on a site, what pages they land on, and more website engagement information.

Google, Facebook & Social Media

 
GuidEd Florida uses Google Analytics 4, Google Ads, and Facebook Ads to collect user information from our websites and utilizes this information to run targeted ad campaigns.

Google Analytics 4 is a web analytics service provided by Google that allows GuidEd Florida to collect unique information about visitors and how they interact with our sites and content. Google Analytics 4 automatically collects information such as user engagement actions like clicks, form submissions, file downloads, scroll depth, video engagement, and coarse geo-location metadata from IP addresses. Google Analytics 4 does not log or store IP addresses.

Google Ads is an online advertising platform developed by Google to launch ad campaigns for consumers. GuidEd Florida uses Google Ads to enhance marketing and advertising efforts and to run campaigns promoting our services and company. GuidEd Florida does not use Google Adsense or Google Display Ads.

Facebook Ads

Facebook Ads is an online advertising platform developed by Facebook to launch targeted social media ad campaigns. GuidEd Florida uses information gathered from our websites to launch targeted advertising campaigns on Facebook to target past, current, and potential visitors.

All information collected will be in accordance with the third-party privacy policies below.
 
Google Policies:

Click HERE to view Google’s Advertising Policies

Click HERE to view Google’s Privacy Policy

Click HERE to opt-out of Google Analytics with the Google Analytics browser add-on
 
Meta Policies:

Click HERE to view Meta’s Privacy Policy

Click HERE to view Facebook’s Advertising Policy

Click HERE to learn how to opt-out of Facebook Ads

Click HERE to opt-out of various interest-based advertising via the Network Advertising Initiative

Salesforce CRM Information & Privacy Policy

 
Salesforce CRM is a cloud-based Customer Relationship Management software used to manage all customer and partner relationships within GuidEd Florida. GuidEd Florida uses Salesforce Shield to provide enhanced protection with 256-bit Advanced Encryption Standard (AES) encryption, monitoring, and retention of personal information. Salesforce Shield is also compliant with the Payment Card Industry Data Security Standard (PCI DSS) security standard which regulates how businesses manage credit card, debit card, and cash card information and payments.

Click HERE to view Salesforce’s Privacy Statement
 
We encourage all users/customers and partners to review the privacy and cookie policies for each of the third-party companies listed above.

Outbound Links & Tracking

 
GuidEd Florida features limited outbound links on our websites to third-party or individual organization pages. GuidEd Florida does not collect cookies or data for these sites. Users may manage cookie and data collection preferences on each individual organization’s website.

GuidEd Florida will internally track user engagement of outbound links but will not send or share analytics with these organizations.

GuidEd Florida may share information from third-party websites and those links may feature or contain our trademarks, intellectual property, or information regarding our services.

We encourage all users to review the privacy and cookie policies for each of the linked sites.

COPPA Compliance

 
GuidEd Florida does not knowingly directly collect or solicit personally identifiable information (PII) from children under the age of thirteen in accordance with the Children’s Online Protection Privacy Act (COPPA) of 1998.

In compliance with COPPA, GuidEd Florida does not market to children under the age of 13. If we become aware that information has been collected from a child, this information will be promptly deleted from our database and the parents will be notified.

Please feel free to contact us at info@guidedfl.org for any questions or concerns.

CalOPPA Compliance

 
The California Online Privacy Protection Act of 2014 is a privacy law that protects the personally identifiable information (PII) of all California residents.

GuidEd Florida may collect personally identifiable information (PII) and non-personally identifiable information (non-PII) from California residents that visit our websites, in accordance with COPPA.

GuidEd Florida will collect the following personally identifiable information (PII) about California residents as described in Section 1798.80(e):

• First & last names
• Home or physical address
• Email address
• Telephone Number

GuidEd Florida will respect all Do Not Track signal requests and other anti-tracking requests received. All residents that we collect data will have the option to opt out of data and cookies collection and update their PII at any time. GuidEd Florida will also inform all California residents in our databases if and when our Privacy or Cookie policies are updated.

All personally identifiable information (PII) update requests must be received in writing and emailed directly to info@guidedfl.org.

GDPR Compliance

 
The General Data Protection Regulation (GDPR) is a global privacy law that regulates the way businesses collect the personally identifiable information (PII) of European Union (EU) citizens, even if your business is not based in the EU.

GuidEd Florida may collect the data of EU citizens that visit our websites. In accordance with the GDPR law:

• GuidEd Florida will process data in a lawful, fair, and transparent manner
• GuidEd Florida will only process data for business purposes
• GuidEd Florida will only store PII for as long as necessary for business purposes
• GuidEd Florida will encrypt data and process data confidentially with security measures like end-to-end encryption or two-factor authentication
• GuidEd Florida will assign a Data Controller in compliance with the GDPR law
• GuidEd Florida will obtain consent that is “freely given, specific, informed and unambiguous” in compliance with the GDPR law

GuidEd Florida will respect all Do Not Track signal requests and other anti-tracking requests received. All residents that we collect data from will have the option to opt out of data and cookies collection and update their PII at any time. GuidEd Florida will also inform all EU citizens in our databases if and when our Privacy or Cookie policies are updated.

All personally identifiable information (PII) update requests must be received in writing and emailed directly to info@guidedfl.org .

Data Breach Concerns

 
GuidEd Florida understands how critical data protection is and aims to protect our users from any potential data breaches. In the event of a data breach, GuidEd Florida will act in accordance with Florida Statute § 501.171 to notify all affected individuals immediately after the breach is discovered. If more than 500 individuals are affected, the appropriate consumer reporting agencies will be notified no later than 30 days after reason to believe a breach has occurred has been discovered or a determination of a breach has been made.

Please note: Notifications may be subject to delays due to compliance with active law enforcement investigations.

Internal Opt-in / Opt-out Policy

 
All users are free to manage their opt-in/opt-out preferences HERE.

All opt-out requests for email communications must be in writing and emailed to the GuidEd Florida team at info@guidedfl.org or individually reported from the opt-out or unsubscribe buttons in our regional newsletters.

Click HERE to opt-out of Google Analytics 4 with the Google Analytics browser add-on

Click HERE to learn how to opt-out of Facebook Ads

Click HERE to opt-out of various interest-based advertising via the Network Advertising Initiative

Contact us

Do you have questions about this Privacy Policy? Please feel free to contact the GuidEd Florida team to discuss any questions or concerns about how we manage personally identifiable information.

Email:
info@guidedfl.org

Phone Number:
Tampa: (813) 940 – 5003

 

Mailing Address:
1700 S MacDill Ave.,
STE #240,
Tampa, FL 33629